Description
Mehron is one of the leading performance Makeup brands in the world. Relied on
by Professional Makeup Artists for beauty and theatrical performance. Founder
Mehron Melik developed products that catered to the specific needs of theatre,
vaudeville, burlesque, opera, ballet, and âmoving picturesâ. Performers have
relied on Mehron for their makeup needs ever since our first product lines
were created in 1927 at a small loft in the heart of New York Cityâs theatre
district. Over the years, Mehron continued to focus on producing and re-
formulating products that enhance the effect of the overall performance. Our
beauty collections and theatrical makeup evolved from rouges and pomades to
premium foundations that withstand intense lighting and provides outstanding
coverage for HD cameras. We create high performance, transformative products
for realistic special effects, theatrical character development, and face and
body painting, as well as essentials for the most creative makeup artists and
performers. Mehronâs strong roots in the performance arena have spanned almost
a century. Each decade, we have met and set industry trends with products that
outperform expectations. Our dedication to innovation and quality have
positioned Mehron as the performance makeup industry leader. During the 40âs
and 50âs, Mehron ladies visited dressing rooms offering cosmetic products and
application advice. Many leading ladies of the 50s and 60s (Lucille Ball,
Elizabeth Taylor, Lena Horne, Mia Farrow, and Barbara Streisand) sought out
Mehron products to enhance their looks. Today, television, stage, movie,
music, and performance artists continue to rely on Mehron products to shine in
the spotlight. Before the first spotlight switches are turned on, before the
cameras are focused, before the curtain rises, something truly magical already
happened backstageâ Mehron!
